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The Business Roadmap Course
A hands-on private-coaching course that gives business owners clarity, confidence, and strategy — whether you’re launching, refining, rebranding, or scaling.
LAUNCH
Clarity & Direction for Every Stage of Business
LAUNCH
The complete small business private coaching course — no more piecing together scattered tips, 12 YouTube videos, and another SBA article you had to ask ChatGPT to translate into plain English.
Instead, Launch gives you a clear, step-by-step roadmap to build or refine your business with confidence, strategy, and creative direction. Whether you’re starting fresh, rebranding, or scaling, you’ll finally have every foundational piece in one place — taught live, with hands-on support.
Welcome to
Are You Ready For It?
-I've Been There Too
— I didn't create this course Out Of Theory
I built Launch because
It's built from 20 years of
Personal Lived
Experience
of building, refining, and rebranding multiple businesses (both my own and my clients’).
I know what it feels like to start a business from scratch on passion, constant research, hard work, and a little luck — hoping to God I was doing everything legit.
I’ve seen (and been) the entrepreneur stuck in overwhelm, bouncing between SBA websites, Law for Dummies and endless checklists trying to patch it all together.
But, I'm equal parts creative and strategy obsessed —so I figured it out and proved that it is possible to build something sustainable, legit, and profitable when you have the right foundation - no matter your passion, career or craft. You can make something out of nothing too!
I created Launch: to give you the clarity, strategy, and step-by-step roadmap I wish I’d had when I started — without the overwhelm, and with the support of someone who’s lived it.
3
Successful Businesses I've Built
20
Years I've Been An Entreprenuer
$1M
cups of decaf espresso I drank writing this course
∞
revenue I've earned from scratch
introducing...
LAUNCH
Launch is my signature private-coaching course that walks you step by step through every essential piece of building a business — brand, strategy, systems, and beyond. It’s live, hands-on, and tailored to where you are — whether you’re launching for the first time or refining an existing business.
Here's What You'll Learn
CHapter 1
Welcome, Mindset & Branding for Beginners
Cut the noise. Build an entrepreneurial mindset and start your brand + style guide and audience snapshot.
Chapter 2
The Legal & Logistics Maze
Name checks, structures (sole prop/LLC/S-Corp), EIN, licenses/permits, IP basics, and compliance routines.
Chapter 3
Money Matters (Financial Literacy & Taxes)
Banking, profit vs revenue, cash flow, paying yourself, buckets, self-employment/quarterly taxes, sales tax basics, working with a CPA.
Chapter 4
Protect Yourself (Contracts, Policies, & Liability)
Insurance, must-have contract clauses, baseline policies, and when to call a lawyer.
CHapter 5
Presence & Content Foundations
Minimum viable presence online/offline, brand photography, professional contact setup, domains/hosting, website 101.
Chapter 6
Content & Visibility Strategies
Blog/SEO basics, email + lead magnet, directories/search, AI shifts, choose 1–2 social platforms that actually matter.
Chapter 7
Marketing, Pricing & Growth Strategies
Pricing confidently, ads vs PR, testimonials/reviews, repurposing content, mini brand guidebook.
Chapter 8
Daily Life, Systems & Productivity
Routines, workflows, time management, SMART goals, tools that simplify (including AI).
Chapter 9
Leadership, Strategy & Scaling
Sales process, team guidelines, onboarding, reviews, content strategy, 90-day goals, tool stack, practical AI.
By The End
of Launch You'll Have
01
A clear, step-by-step roadmap for building and growing your business — no more second-guessing or late-night Googling.
02
Confidence that you’re running things legit — legal, taxes, and systems handled without the overwhelm.
03
A brand + content foundation that finally makes sense (and feels like you).
04
Tools and strategies that simplify the daily chaos so you can focus on the fun parts of your business.
05
Clarity about your next steps — and a personalized plan to keep you moving forward.
A year from now,
you'll be so glad that
you started today....
So let's Do this!
Launch is designed to be straightforward & easy!
in just 5–6 hours, you’ll cover more ground (and get more useful answers) than that single-credit Business class at the community college you are considering.
We move efficiently so you walk away with clarity — not overwhelm. We can do this in 2–3 Zoom calls, or one immersive in-person workshop. Either way, your time includes teaching, working through your roadmap, and plenty of Q&A.
In Person
$3000
Virtual
$2000
Designed for those who want to learn in thier sweatpants on thier uber comfy sofa
Same full curriculum + roadmap
PDF workbooks for download & self-print
3 zoom Sessions (approx 2 hours per session)
1 full (approx -7 hour) day immersive workshop
Printed course workbook
Private, distraction-free environment
Includes coffee, tea, and lunch
designed for those who love an immersive get sh*t done kinda day
Got Business Besties?
Learn better with them by your side?
Invite your friends to your launch course & share a discount!
Bring a friend or 2 and you’ll all receive $500 off each! Because clarity is even better when you’ve got someone to share the journey with.
From the on-boarding process and "Launch" education, to the advice, photoshoot and now beautiful website, my experience through this journey has been like a dream.
Kimberly S.
My job is to make the complicated SIMPLE
—so you can stop second-guessing and finally move forward with confidence.
Starting, refining & scaling a business can feel like alphabet soup — LLCs, EINs, taxes, branding, websites, contracts — all coming at you in random pieces that never quite add up to a plan.
That’s why I built LAUNCH: to give you the whole picture in plain English. No jargon. No overwhelm. Just step-by-step clarity you can actually follow.
Frequently Asked Questions
How long does the course take?
Launch is designed to be completed in 5–6 hours total. That includes teaching, working through your roadmap, and Q&A.
What if I can’t finish in 6 hours?
I’ve got you covered! The course is structured to be efficient, but if you want extra time beyond the 6–8 hours, I offer additional consulting at $150/hr. That way you get the support you need but we stay within the course material.
Is this a group program or 1:1?
Launch is a 1:1 intensive — just you and me. We sometimes offer this as a small group experience (under 5 people), which adds a collaborative element and shared ideas — plus a ‘bring a friend’ discount if you want to share the day.
Will I really be ready to launch after this?
For many entrepreneurs, yes — Launch gives you the full roadmap to move forward confidently. But sometimes, going through the course shines a light on what you still need to strengthen first (like refining your brand, tightening your message, or building visibility).
That’s a win too. Instead of second-guessing or spinning your wheels, you’ll know exactly what’s missing and the right next step to take — whether that’s diving into my Branding 101 workshop to refine and define your specific brand or working with me one-on-one to refine your strategy with coaching or brand therapy. Either way, you’ll walk away with clarity, not question marks.
Is this course only for brand-new entrepreneurs?
Nope! It’s perfect if you’re new or if you’ve been winging it for a while and feel like you’re missing structure. Many of my clients have already been in business for years but needed a clear, step-by-step system to take things to the next level.
What’s the difference between in-person and virtual?
Both options cover the same curriculum and you walk away with the same roadmap. In-person is one immersive day (with coffee, snacks, and no distractions). Virtual is broken into a handful of shorter Zoom sessions so you can fit it around your schedule.
Let's Do
This
I can’t wait to meet you and help you step into clarity, confidence, and a joyful life of entrepreneurship."