Launch
Unlock Your Entrepreneurial Potential!
The complete small business private coaching hands-on course
— no more piecing together scattered tips, 12 YouTube videos, and another SBA article you had to ask ChatGPT to translate into plain English.
I know What It's LIke
but I’ve also built 3 successful businesses, generated over $1M in revenue (6 figures annually for 4+ years) and lived these foundations for almost 20 years. LAUNCH is the roadmap I wish I’d had when I started
Hello! I’m Tracy Ann
& I am the owner & founder of
"The Fully Alive Agency"
Fully Alive Photography
Fully Alive Creative
Fully Alive Events
Read More about Me
to start from scratch and feel overwhelmed —& hope to God I am doing everything legit
This course doesn’t just hand you scattered parts. It gives you the whole picture—from mindset to legal setup, from registering with the IRS to branding, daily operations, work/life balance, budgeting, marketing, and beyond.
You don’t need another late-night YouTube rabbit hole. You need a structured, step-by-step path taught by someone who’s helped entrepreneurs in person for over a decade. LAUNCH is that path.
LAUNCH
That's Why I Created
multi & six-figure businesses & helped entrepreneurs like you for nearly 20 years.
a roadmap from someone who’s built
and don’t know what to tackle first.
overwhelmed by being a scattered entrepreneur
and know it’s time to get legit
been hustling on the side
but skipped essential things like contracts, taxes, or systems — and now it’s catching up to you.
already started a business
but feel unsure of all the steps & want to make sure it's the life you want to build.
dreaming about starting a business
you are
For You if
This is
you have
you have
you are
you want
constant confusion & 12 youtube videos & that confusing SBA download
ready to rebrand or grow with a clear plan instead of
you are
Note: This video was filmed pre-rebrand "Finding Joy Consulting" is now "Fully Alive Creative"
Sense
let's Make
Starting, running & Growing a business can feel like alphabet soup — LLCs, EINs, taxes, branding, websites, contracts — all coming at you in random pieces that never quite add up to a plan.
That’s why I built LAUNCH: to give you the whole picture in plain English. No jargon. No overwhelm. Just step-by-step clarity you can actually follow.
I’ve spent 18+ years as a multi-6-figure entrepreneur and founder of 3 businesses, teaching this material in person for a decade. Soon It will be packaged into an online course you can revisit anytime.
My job is to make the complicated simple, so you can stop second-guessing and finally move forward with confidence.
out of the nonsense
Welcome, Mindset & Branding for Beginners
Here is What You will Learn
Cut the noise. Build an entrepreneurial mindset and start your brand + style guide and audience snapshot.
01
The Legal & Logistics Maze
Name checks, structures (sole prop/LLC/S-Corp), EIN, licenses/permits, IP basics, and compliance routines.
02
Money Matters (Financial Literacy & Taxes)
03
Protect Yourself (Contracts, Policies, & Liability)
04
Each module gives you a clear, step-by-step win — from mindset and branding, to legal setup, taxes, marketing, daily systems, and even scaling. By the end, you’ll have the entire roadmap for starting and running & growing a small business with confidence.
Banking, profit vs revenue, cash flow, paying yourself, buckets, self-employment/quarterly taxes, sales tax basics, working with a CPA.
Content & Visibility Strategies
06
Presence & Content Foundations
05
Insurance, must-have contract clauses, baseline policies, and when to call a lawyer.
Minimum viable presence online/offline, brand photography, professional contact setup, domains/hosting, website 101.
Blog/SEO basics, email + lead magnet, directories/search, AI shifts, choose 1–2 social platforms that actually matter.
07
08
09
10
Marketing, Pricing & Growth Strategies
Pricing confidently, ads vs PR, testimonials/reviews, repurposing content, mini brand guidebook.
Daily Life, Systems & Productivity
Routines, workflows, time management, SMART goals, tools that simplify (including AI).
Leadership, Strategy & Scaling
Sales process, team guidelines/onboarding/reviews, content strategy, 90-day goals, tool stack, practical AI.
Wrapping It Up
Mindset reminders, the Quick Launch Checklist, and next steps (resources + upgrade options).
"You are so good at empowering women to get started"
