FOUNDING ACCESS: Ecourse
The Business Roadmap Course
A comprehensive business course designed to give entrepreneurs the clarity, confidence, tools, and strategy they need — whether you're launching, refining, rebranding, or scaling your business.
LAUNCH
Clarity & Direction for Every Stage of Business
Book Private Course
LAUNCH
The complete small business private coaching course — no more piecing together scattered tips, 12 YouTube videos, and another SBA article you had to ask ChatGPT to translate into plain English.
Instead, Launch gives you a clear, step-by-step roadmap to build or refine your business with confidence, strategy, and creative direction. Whether you’re starting fresh, rebranding, or scaling, you’ll finally have every foundational piece in one place — taught live, with hands-on support.
Welcome to
Are You Ready For It?
-I've Been There Too
— I didn't create this course Out Of Theory
I built Launch because
It's built from 20 years of
Personal Lived
Experience
of building, refining, and rebranding multiple businesses (both my own and my clients’).
I know what it feels like to start a business from scratch on passion, constant research, hard work, and a little luck — hoping to God I was doing everything legit.
I’ve seen (and been) the entrepreneur stuck in overwhelm, bouncing between SBA websites, Law for Dummies and endless checklists trying to patch it all together.
But, I'm equal parts creative and strategy obsessed —so I figured it out and proved that it is possible to build something sustainable, legit, and profitable when you have the right foundation - no matter your passion, career or craft. You can make something out of nothing too!
I created Launch: to give you the clarity, strategy, and step-by-step roadmap I wish I’d had when I started — without the overwhelm, and with the support of someone who’s lived it.
3
Successful Businesses I've Built
20
Years I've Been An Entreprenuer
$1M
cups of decaf espresso I drank writing this course
∞
revenue I've earned from scratch
introducing...
LAUNCH
Launch is my signature private-coaching course that walks you step by step through every essential piece of building a business — brand, strategy, systems, and beyond. It’s live, hands-on, and tailored to where you are — whether you’re launching for the first time or refining an existing business.
Here's What You'll Learn
Module 1
Welcome, Mindset & Branding for Beginners
Cut the noise. Build an entrepreneurial mindset and start your brand + style guide and audience snapshot.
Module 2
The Legal & Logistics Maze
Name checks, structures (sole prop/LLC/S-Corp), EIN, licenses/permits, IP basics, and compliance routines.
Module 3
Money Matters (Financial Literacy & Taxes)
Banking, profit vs revenue, cash flow, paying yourself, buckets, self-employment/quarterly taxes, sales tax basics, working with a CPA.
Module 4
Protect Yourself (Contracts, Policies, & Liability)
Insurance, must-have contract clauses, baseline policies, and when to call a lawyer.
Module 5
Presence & Content Foundations
Minimum viable presence online/offline, brand photography, professional contact setup, domains/hosting, website 101.
Module 6
Content & Visibility Strategies
Blog/SEO basics, email + lead magnet, directories/search, AI shifts, choose 1–2 social platforms that actually matter.
Module 7
Marketing, Pricing & Growth Strategies
Pricing confidently, ads vs PR, testimonials/reviews, repurposing content, mini brand guidebook.
Module 8
Daily Life, Systems & Productivity
Routines, workflows, time management, SMART goals, tools that simplify (including AI).
Module 9
Leadership, Strategy & Scaling
Sales process, team guidelines, onboarding, reviews, content strategy, 90-day goals, tool stack, practical AI.
By The End
of Launch You'll Have
01
A clear, step-by-step roadmap for building and growing your business — no more second-guessing or late-night Googling.
02
Confidence that you’re running things legit — legal, taxes, and systems handled without the overwhelm.
03
A brand + content foundation that finally makes sense (and feels like you).
04
Tools and strategies that simplify the daily chaos so you can focus on the fun parts of your business.
05
Clarity about your next steps — and a personalized plan to keep you moving forward.
FOUNDING ACCESS: Ecourse
Book Private Course
A year from now,
you'll be so glad that
you started today....
So let's Do this!
Launch is designed to be straightforward & easy!
in just 5–6 hours, you’ll cover more ground (and get more useful answers) than that single-credit Business class at the community college you are considering.
We move efficiently so you walk away with clarity — not overwhelm. We can do this in 2–3 Zoom calls, or one immersive in-person workshop. Either way, your time includes teaching, working through your roadmap, and plenty of Q&A.
Self-Paced: ECOURSE
$999 $399
Independent learning with the freedom to put each lesson into practice when you're ready. Designed for those who want to learn in thier sweatpants on thier uber comfy sofa
Downloadable PDF workbooks, practical resources, and the complete business roadmap.
Learn on your schedule. Watch, pause, revisit, and work through the lessons entirely at your own pace.
10 comprehensive modules covering the foundations of launching, managing, and growing a business.
Five-Day Private
IMMERSION
$3999
Five days, 20 hours of dedicated, in-person business education and private coaching.
The complete course curriculum, personalized to your business, goals, and challenges.
Hands-on strategy and implementation. Work directly with Tracy to make decisions, solve problems, and build your business in real time.
Printed course workbook and personalized roadmap with actionable priorities and next steps.
An exclusive, distraction-free experience with dedicated one-on-one attention, refreshments, and lunch.
From the on-boarding process and "Launch" education, to the advice, photoshoot and now beautiful website, my experience through this journey has been like a dream.
Kimberly S.
My job is to make the complicated SIMPLE
—so you can stop second-guessing and finally move forward with confidence.
Starting, refining & scaling a business can feel like alphabet soup — LLCs, EINs, taxes, branding, websites, contracts — all coming at you in random pieces that never quite add up to a plan.
That’s why I built LAUNCH: to give you the whole picture in plain English. No jargon. No overwhelm. Just step-by-step clarity you can actually follow.
Frequently Asked Questions
How long does the course take?
That depends on how you choose to experience LAUNCH.
Self-Paced: Work through the 10 modules on your own schedule. Watch, pause, revisit lessons, and take as much time as you need.
Private Immersion: Five days of dedicated, one-on-one business education and coaching, four hours per day (20 hours total). We'll work through the curriculum together while applying what you learn directly to your business.
WHAT IF I NEED MORE TIME OR SUPPORT?
The Self-Paced E-Course allows you to move through the material at whatever speed works best for you. There's no pressure to rush through the lessons.
If you prefer personalized instruction, hands-on guidance, and dedicated time to work through your business challenges, the Five-Day Private Immersion is designed for exactly that.
Additional private consulting is also available at $200/hour.
WILL I REALLY BE READY TO LAUNCH AFTER THIS?
For many entrepreneurs, yes! LAUNCH gives you a comprehensive roadmap to understand the steps involved in starting and running a business.
But everyone's journey looks different. You might discover that you need to refine your brand, strengthen your messaging, or improve your systems before moving forward.
And that's a win, too! Instead of second-guessing everything, you'll have a much clearer understanding of what needs attention and what steps to take next.
IS THIS COURSE ONLY FOR BRAND-NEW ENTREPRENEURS?
Nope! LAUNCH is perfect whether you're starting from scratch or have been winging it for years and feel like you're missing some structure.
Many entrepreneurs already have businesses but need help organizing their ideas, refining their strategy, strengthening their foundation, or figuring out what comes next.
Let's Do
This
I can’t wait to meet you and help you step into clarity, confidence, and a joyful life of entrepreneurship."