about The Fully Alive Agency
The Fully Alive Agency was founded to solve one of the biggest struggles entrepreneurs face — trying to piece together a brand from too many different sources. We bring everything under one roof: education, strategy, systems, design, photography, and creative direction. Our goal is simple — cut the noise & overwhelm, elevate your brand, and make the journey joyful & life-giving again!
meet the founder, Tracy Ann Battaglia
It's me, Hi! I'm Tracy, its me. I'm a 44 year old unapologetic Swiftie, wife, boy mom, exchange student host mom, & pet mom.
Give me a black decaf espresso, 9pm bedtimes, a good storm, a new Taylor Swift vinyl, and a stack of young adult fiction and I’m happy.
Born & raised in rural Illinois— I grew up homeschooled, riding horses, 4H-ing, climbing trees & singing in the rain. I have all those midwest values- like chatting with strangers, hugs all around, and I'm horrid at saying goodbye.
A Peek At My Life
AT a GLANCE
Top Value
Kindness
Favorite Place
Home
now playing
Taylor Swift
Favorite clothing
My Black Sparkly Boots
Real Life Superpower
ADHD
Alternate Career
Storm Chaser
Happy Place
Singing & Playing My Piano
Can’t Resist
The Latest Style Trends
Secret Talent
DIY Home Projects
pet peeves
Mean People & Rude Drivers
Most Likely To
Make A To-Do List
Most Often Used phrase
" This Is The Plan"
about my journey
I earned my degree in 2006 with a focus in Film Photography and launched my first business, Fully Alive Photography, that October. What started as a love for storytelling through images quickly grew into something bigger — because running a business taught me firsthand how much more is required beyond creative talent to run a successful life-giving business.
Like so many entrepreneurs, I discovered the steep learning curve of marketing, branding, systems, and strategy. Out of that struggle, I created The Launch Course — a way to help other small business owners skip the trial-and-error and get the clarity and tools they need from the start.
Over time, the course grew into something larger: The begging stages of Fully Alive Agency came to life in 2020. It was built on the belief that you shouldn’t have to piece your business together from a dozen different sources, the agency brings everything under one roof — education, strategy, systems, design, branding, photography, and creative direction. My goal has always been the same: to cut the overwhelm, elevate your brand, and make the journey joyful & life-giving again.
ON TEAM
the
Tracy
Tracy founded Fully Alive Photography in 2006 straight out of art school with a degree in film photography. She launched the Fully Alive Agency in 2020. She is the CEO, CFO & project lead. She is the photographer, website designer, consultant, educator and graphic designer.
Linsey
Linsey joined our team as an intern in the Spring of 2025. She is one of my best friends daughters & has been in my life since she was 9! I love her SO much so when she reached out for her college fashion internship- the answer was 100% yes! She is SO talented I immediately offered her a position as our content manager. She creates micro-video, is our content manager for both our company & clients. She is also an admin & on set photography & design assistant.
Mateo
It's a family business! My 13 year old son is an employee. He can be found on family photoshoots helping kids smile and creating micro-video content. He also has recently started his own mini garage studio -offering mini headshots & shoots for kids. He often assists with in office tasks, set up for sessions, shipping/errands and all the helpful carrying of heavy things!
Nicole
Nicole is my partner in crime for our events business! Nicole started working for my photography company as an assistant in 2020 but in 2022 came on board as more of a partner role with Fully Alive Events! With a background of over a decade in the wedding industry she's on point for anything wedding & party planning!
Izzy
Izzy is an ASU grad in digital marketing & fashion. She joined the Fully Alive team in 2021 as an intern and stayed on full time until 2025. She is a forever honorary team member. She has a full time job in the digital marketing world but can still be found on the occasional shoot creating micro video content & carrying around my gear!
Trianna
Trianna joined our team part time in the spring of 2023. Trianna is an experienced model and manages a full time job & lash artistry. But even thought busy, she is so life giving she has stayed on our team and can be found occasionally on set helping with posing, micro-video, and even modeling for us!
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