about The Fully Alive Agency
The Fully Alive Agency was founded to solve one of the biggest struggles entrepreneurs face — trying to piece together a brand from too many different sources. We bring everything under one roof: education, strategy, systems, design, photography, and creative direction. Our goal is simple — cut the noise & overwhelm, elevate your brand, and make the journey joyful & life-giving again!
meet the founder, Tracy Ann Battaglia
It's me, Hi! I'm Tracy, its me. I'm a 44 year old unapologetic Swiftie, wife, boy mom, exchange student host mom, & pet mom.
Give me a black decaf espresso, 9pm bedtimes, a good storm, a new Taylor Swift vinyl, and a stack of young adult fiction and I’m happy.
Born & raised in rural Illinois— I grew up homeschooled, riding horses, 4H-ing, climbing trees & singing in the rain. I have all those midwest values- like chatting with strangers, hugs all around, and I'm horrid at saying goodbye.
A Peek At My Life
AT a GLANCE
Top Value
Kindness
Favorite Place
Home
now playing
Taylor Swift
Favorite clothing
My Black Sparkly Boots
Real Life Superpower
ADHD
Alternate Career
Storm Chaser
Happy Place
Singing & Playing My Piano
Can’t Resist
The Latest Style Trends
Secret Talent
DIY Home Projects
pet peeves
Mean People & Rude Drivers
Most Likely To
Make A To-Do List
Most Often Used phrase
" This Is The Plan"
about my journey
I earned my degree in 2006 with a focus in Film Photography and launched my first business, Fully Alive Photography, that October. What started as a love for storytelling through images quickly grew into something bigger — because running a business taught me firsthand how much more is required beyond creative talent to run a successful life-giving business.
Like so many entrepreneurs, I discovered the steep learning curve of marketing, branding, systems, and strategy. Out of that struggle, I created The Launch Course — a way to help other small business owners skip the trial-and-error and get the clarity and tools they need from the start.
Over time, the course grew into something larger: The beginning stages of Fully Alive Agency came to life in 2020. It was built on the belief that you shouldn’t have to piece your business together from a dozen different sources, the agency brings everything under one roof — education, strategy, systems, design, branding, photography, and creative direction. My goal has always been the same: to cut the overwhelm, elevate your brand, and make the journey joyful & life-giving again.
ON TEAM
the
Tracy
Tracy founded Fully Alive Photography in 2006 straight out of art school with a degree in film photography. She launched the Fully Alive Agency in 2020. She is the CEO, CFO & project lead. She is the photographer, website designer, consultant, educator and graphic designer.
Izzy
Izzy is an ASU grad in digital marketing & fashion. She joined the Fully Alive team in 2021 as an intern and stayed on full time until 2025. She is a forever honorary team member. She has a full time job in the digital marketing world but can still be found on the occasional shoot creating micro video content & carrying around my gear!
Trianna
Trianna joined our team part time in the spring of 2023. Trianna is an experienced model and manages a full time job & lash artistry. But even though she's busy, she has stayed on our extended team and can be found occasionally on set helping with posing, micro-video, and even modeling for us!
Anna
Anna joined our team in 2026 and quickly became my right hand! An East Coast transplant with a degree in marketing, she traded the corporate world for sunny Arizona — and we're so glad she did. She keeps me organized, supports our shoots and day-to-day operations, and builds marketing plans for our agency clients. She's a fellow Harry Potter fan and — most importantly — a full-blown Swiftie. She fits right in.
Nicole
Nicole is my partner in crime for weddings & events! She started with my photography company as an assistant in 2020 and stepped into a lead role for our event services in 2022. With over a decade in the wedding industry, she's on point for anything wedding & party planning!
Linsey
Linsey joined our team as an intern in the Spring of 2025. She is one of my best friend's daughters & has been in my life since she was 9! She has a full time day job now but you'll still find her on set assisting with photography, video, content, and design whenever we need an extra set of hands.
Mateo
It's a family business! My 14 year old son is an employee. He can be found on family photoshoots helping kids smile and creating micro-video content. He also has recently started his own mini garage studio -offering mini headshots & shoots for kids. He often assists with in office tasks, set up for sessions, shipping/errands and all the helpful carrying of heavy things!
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