THE FULLY ALIVE AGENCY
THE STORY OF US
LOOKS A LOT LIKE A MASTERPIECE NOW.
"We have worked with Tracy and her team for years now, and they are hands down our go-to for creative direction, branding, branding kits, logos, website refinement, sales page designs, and photography and micro-video. What sets her apart is that she and her whole team put their whole heart into every single project. It never feels transactional. At this point she's an extension of our own team, not just a vendor we hire. If you're on the fence about working with The Fully Alive Agency, don't be. She's the real deal."
IN HER WORDS
What started as a photoshoot became a partnership.
Heather didn't come to me for an agency. She came for photos. She was already in the middle of a rebrand & when she was referred she wasn't aware we had a full agency, she simply needed beautiful new headshots! Which we were thrilled to come alongside and shoot!
① THE WHY —
Because Heather is a total bad@ss & doesn't do just one thing...she was a great fit for our retainers. She's The Med Spa CEO — coach, podcaster, creator of program after program.- so we built her an empire: a cohesive brand suite across 12+ programs — logos, color, typography, sales pages, even a full podcast rebrand and cover art. One brand, many worlds, all unmistakably her.
During pre-production we showed her what else was possible — how creative direction could take the vision in her head and actually build it into a brand & not just be a photoshoot. So of course we ended up a great fit, the shoot was perfect, the vision was right and she came back. Not for more photos — for brand guidelines for one of her micro-brands. Then another. Then another.
② THE TURN —
③ THE EMPIRE —
④ THE PARTNERSHIP —
And we never stopped. Years later, we're still her creative team — producing her podcast each month and keeping it synced across her website and SEO, redesigning her site section by section as she's grown, and evolving her branding and colors through every new season. New photography and video, quarter after quarter. Through all of it, we've held her vision right alongside her. What started as a single photoshoot became a partnership.
In HER Words
What started as a side hustle became a business ready to fly.
Kelly came to me with a spark — a side hustle she loved, but no structure, no systems, and no real plan to scale it into a business. She had the passion. What she needed was someone to build the entire thing around it — and teach her how to run it.
① THE WHY —
But a beautiful brand isn't a business — so I built that too. Over those three months, I taught her how to actually run it: how to create barcodes, skus, and invoices, create inventory spreadsheets, how to sell online and on Instagram, which systems, software, and platforms to use, and how to structure her operations end to end. I didn't just hand her a brand. I handed her a business she knew how to run.
So we did, in a focused three-month intensive. I designed her logo, wrote every word of her copy from scratch, and built her a complete brand — guidelines, color palette, typography, and a full style guide. I built her e-commerce Shopify store from the ground up, and shot a photoshoot to capture the images her brand would be built on. Every visual, every word, every page — made from nothing.
② THE BRAND BUILD —
③ THE BUSINESS BUILD—
④ READY TO FLY —
Kelly came to me with nothing but an idea. She left with everything — a full brand, a launch-ready store, and the knowledge to run all of it herself. From side hustle to real business, fully built, start to finish, all under one roof. Ready to fly.
"Working with Tracy at Fully Alive Agency has been one of the best business decisions I’ve made. Their team provided a truly comprehensive experience, handling everything from strategy to execution with exceptional professionalism, creativity, and attention to detail.
They completely transformed my business by developing efficient operational systems and workflows that streamlined my day-to-day operations. Their custom consulting was invaluable, providing thoughtful guidance, practical solutions, and a clear roadmap for growth.
The brand development process was outstanding. They took the time to understand my vision and created compelling copy that perfectly communicates my brand’s story and values. Their brand guidelines and style guide have given my business a consistent, polished identity that I can confidently use across every platform.
The logo they designed is timeless, sophisticated, and perfectly captures the essence of my brand. They also built a beautiful Shopify e-commerce website that is not only visually stunning but intuitive, easy to navigate, and optimized for an exceptional customer experience.
To complete the brand, they produced incredible campaign photography and micro-videos that elevated the entire presentation of my business. The quality of the visuals exceeded my expectations and brought my products and brand to life in a way that feels both authentic and luxurious.
What truly sets Fully Alive Agency apart is Tracy’s ability to combine creativity with strategy. Every recommendation had a purpose, every detail was thoughtfully executed, and the entire process felt collaborative and seamless. She genuinely cares about her clients’ success and consistently goes above and beyond to deliver outstanding results.
If you’re looking for a full-service agency that can build, refine, and elevate every aspect of your business—from branding and systems to website development and content creation—I wholeheartedly recommend The Fully Alive Agency. Their expertise, creativity, and commitment to excellence are second to none."
"The Fully Alive Agency is eeeemazing!! I love Tracy and her team — they always make me feel comfortable, loved, and provide top-notch services… it was a God-send. You will NEVER go wrong with The Fully Alive Agency. Why are you still reading this? Go book your session now"
IN HER WORDS
What started as a dream became lasting change.
Comfort came into my world as part of my team — she worked with me before she ever hired me. But along the way, she saw the other side of what I do: the consulting, the coaching, the business-building. And one day she opened up. She'd started a small nonprofit close to her heart — a mission to create lasting change in Liberia — but it wasn't growing into what she knew it could be.
① THE WHY —
Then we built the whole thing. We helped her bring on a nonprofit consultant to make it official — which led to an international nonprofit attorney. I built her website ( visit the website here) her operational systems, her spreadsheets for tracking income and expenses, and the full business structure underneath it all. And I wrote the copy that told her story and presented her mission — including the nonprofit application itself.
Comfort worked with me as a consultant and I filled in the foundations missing— brand, story, strategy — and then we partnered up for real: brand guidelines, copywriting to finally tell her story, and the systems and workflows to organize everything she was carrying.
② THE NEXT STEP —
③ THE FOUNDATION—
④ THE HERE & NOW —
Today, Comfort the Nation is a fully functioning nonprofit — real messaging, articles of incorporation, official 501(c) status, and a working board. Her dream isn't a someday anymore; it's an organization. And I believed in it so much that I joined her board as Vice President, where I still help keep those systems running. This one will always be close to my heart.
In HER Words
What started with one shoot in 2018 became everything since.
Risa and I go back to 2018. It started the way so many of my favorite relationships do — with a camera. She came to me for photography, and somewhere in those early shoots, we both knew this was going to be something bigger. She's grown with me ever since.
① THE WHY —
In 2021, she was ready for a website that finally matched her growth. She booked our Website Refinement, and together we turned her vision into a beautiful editorial site — the kind she's genuinely proud to send people to. See the site we built here: risakostis.com
Because Risa doesn't just need pretty pictures — she runs real businesses with real complexity. So when she hit bottlenecks, needed better systems, or had a problem to untangle, she came to me. We've done countless in-person, workshop-style consulting sessions together — mapping operations, building workflows, and solving whatever was in her way.
② THE TURN —
③ THE REFRESH—
④ THE NOW —
Almost a decade in, Risa is one of my truest partners. She's a retainer client across nearly everything I do — photography and micro-video, her website, and ongoing consulting — and she brings me into multiple businesses, not just one. When Risa needs something built, refined, captured, or figured out, she calls me. That's the whole dream, right there.
" When I met Tracy, I knew immediately that I would love her, but I had NO idea just how invaluable she'd be for the growth and identity of my business. After our first shoot together, it was apparent that I'd want in on what she offers for creatives through her membership program. She is an expert at making people feel incredibly comfortable in front of the camera in a nuanced way that doesn't even make you feel like you're getting your picture taken. She has clear but comforting posing direction, and has given me a level of confidence I never knew I could achieve. She practically reads my mind with how I'm feeling, and is able to take that energy and channel it into a true partnership to bring out the best in me. It's hard to put into words how WORTH IT the combination of Tracy's work, personality and end product truly is. When you book her, you book her heart and soul as well as images that will take your brand to the next level. She's a perfectionist in all the best ways, and she is exempt of any ego which allows her to provide her clients with exactly what they came for. She has given me content that has lasted for months and never feels old, and it's so nice to have ongoing shoots through her membership so I can keep my social media fresh. I CANNOT speak highly enough of Tracy, she's a master of her craft and a truly gifted photographer!"
Years ago, Risa sat down to talk about exactly what this whole page is about — bridging the gap between beautiful photography and real business needs. This was Filmed back when the agency was still Finding Joy Consulting — same me, same heart, now The Fully Alive Agency.
"I hired The Fully Alive Agency and Fully Alive Photography to help me launch my business… From the on-boarding process and education, logo and branding, to the advice, photoshoot and now beautiful website, my experience through this journey has been like a dream. I highly recommend Tracy to anyone looking for the best, personalized, and streamlined process."
In HER Words
What started as a side dream became a full launch.
Kimberly wasn't starting from zero — she'd already built a successful business. But a second dream was tugging at her: a whole new venture in a field she was genuinely excited about — integrative nutrition and lifestyle coaching. She knew how to run a business. What she wanted was to launch this one the right way, from the ground up.
① THE WHY —
Then we built it. We designed her logo and brand, helped write the copy to tell her new story, and created her website through our Build & Refine process. We shot her across several sessions — fresh headshots, content, and lifestyle imagery — so she launched with a full library to draw from. Everything a second business needs to open its doors with confidence.
So she joined my in-person Launch course — the full, immersive business-building experience. Together we set up her new business from the foundation: her strategy, her positioning, and the plan to bring A Vibrant Life AZ to life.
② THE LAUNCH —
③ THE BUILD —
④ THE DREAM —
And she launched. Kimberly stepped into her second act fully branded, fully equipped, and fully herself. As she put it, the whole journey "felt like a dream." Watching someone who'd already succeeded once trust us to help her do it all over again — in a field she loves — is exactly why we do this.
"Working with Tracy with The Fully Alive Agency has been an amazing experience. She has made branding, website design, photos, and basic small business support all accessible under one roof… Her artistic design eye with her curiosity and true desire to help you express your authentic self… is so apparent — she makes changes until it feels good for YOU! I would definitely work with Tracy again, and I have already recommended her work to many of my fellow female entrepreneur friends."
IN HER WORDS
What started as a calling became a brand as real as she is.
Molly came to me with a healer's heart and a drawing. A registered nurse turned Reiki Master, she was building something deeply personal — and she wanted a brand that felt as authentic and hand-made as the work she does. This was never going to be a template.
① THE WHY —
Here's what made Molly's brand one of the most personal I've ever created: her logo began as her own drawing. I hand-painted it with watercolors into her mark — turning something she made into something she could build a whole brand around. From there, we shaped her brand guidelines, refined her copy until it sounded like her, captured her across several photoshoots so her imagery felt just as personal, and built and refined her website to bring it all together.
She started with my Launch course, learning the foundations herself — branding, systems, workflows, operations — so she understood the business beneath the beauty. Then we built it together.
② THE LAUNCH —
③ THE HAND-PAINTED LOGO To The Site—
④THE HEART OF IT—
Some projects are about scale. This one was about soul. Molly's brand was a labor of love — proof that when something is this close to the heart, every detail matters, and every detail should be made by hand. I'll always be proud of what we created together.
"Tracy grounded me so I could do the soul work… She is incredibly gifted at grounding, listening, and caring about people. She helped ground me and organize the chaos so I could create my vision… Then she implemented it all into an actual business — everything from my elevator speech, bio, and website, down to the verbiage and photography."
IN HER WORDS
What started as chaos became clarity
Teresa came to me with a vision she could feel and was living but didn't know how to express it as a business — a heart for empowering people through the journey home, and a swirl of ideas that hadn't yet become a business. She didn't need someone to hand her a template. She needed someone to help her get grounded enough to do the soul work first.
① THE WHY —
Then we made it real. We built her brand from the inside out — her logo, her elevator speech, her bio, her messaging, her website through our Build & Refine process, and photography and micro-video to bring it all to life. Everything a vision needs to become an actual, working business.
So that's where we started. Through brand therapy and brand development, I listened — and we untangled the chaos together, finding the clarity underneath it all. Before we designed a single thing, we made sure we knew exactly who she was and what she was building.
② THE GROUNDING —
③ THE BUILD—
④ THE NOW—
Today, Teresa has exactly that — a real business, grounded in who she is, with the clarity and brand to match. What was once a swirl of ideas is now Empowering The Journey Home.
What started as a refresh became a new lens on the world.
Corinna wasn't starting out — she'd already made it. An international bestselling author behind the Glam Italia series, she'd built a beloved brand around her adventures in Italy. But success has a way of outpacing the brand that got you there. She needed her presence online to finally match her stature — and she wanted something more: the ability to capture her own travels, in her own eye.
① THE WHY —
And here's what made Corinna's project special: I didn't just create for her — I taught her. We shot the author headshots her books deserved, and then I taught her photography itself, so she could document her own travels through Italy and beyond with a real eye. She left not just with beautiful images, but with the skill to make her own.
So we refined. Through brand strategy consulting, we sharpened how she showed up and what her brand stood for. Then we refined her website into something as polished and transportive as her books — a home online worthy of the author behind it. We also used some of our Fine Art Images from our Italy Travels for her site!
② THE REFINEMENT —
③ THE LEARNING—
④ THE NOW—
Today, Corinna has a brand refined to match her success and a camera she knows how to use — capturing her adventures herself, wherever the next story takes her. Because sometimes I build it for you, and sometimes I teach you to build it yourself. Check out her website HERE.
What started as a leap became a business of her own.
Teresa came to me with a vision she could feel and was living but didn't know how to express it as a business — a heart for empowering people through the journey home, and a swirl of ideas that hadn't yet become a business. She didn't need someone to hand her a template. She needed someone to help her get grounded enough to do the soul work first.
① THE WHY —
Then we gave her a brand to launch under. We created her brand guidelines, built her a clean, professional landing page — our fast-launch website option, made to get her out into the world quickly — and shot intentional photography with creative direction, so from day one she looked exactly like the professional she is.
So we sat down together — in person — and got to work. Through strategy, operations, and consulting sessions, we mapped out how to build her own business from the ground up: the plan, the moving pieces, and the confidence to step into it.
② THE STRATEGY—
③ THE BRAND—
④ THE NOW—
Bethanne stepped out with everything she needed to build her own business — a clear strategy, a polished brand, and a presence all her own. Watching someone find the courage to bet on themselves, and handing them the tools to do it well? That never gets old.
What started as a pitch became a grant she won.
Kelley and I actually met on set — she modeled for me for another client, and we became instant friends. Her business, Avella Beauty, was already up and running and doing well. But Kelley wasn't looking to maintain. She wanted to scale — and she had her eye on something specific to get there.
① THE WHY —
Then came the goal she'd been building toward: grants. I wrote her copy, designed her graphics, and built her the pitch decks to apply — the whole package, sharp and compelling. And here's the best part: she got the grant. An actual, funded win — the kind that changes what a business can do next.
Before we could chase the big goal, her brand needed to match her ambition. So we gave it a glow-up: refreshed fonts, colors, and typography, a polished brand kit, a defined brand voice, and real clarity on exactly who she was speaking to. We didn't just make it prettier — we honed it into a brand ready for its next level.
② THE GLOW UP—
③ THE WIN—
④ THE ONGOING RETAINER—
Kelley didn't stop there — she made us part of her team. Today she's a retainer client on both sides of what we do: creative, where we shoot her photography and micro-video each quarter, and consulting, where we meet regularly to strategize her marketing, branding, and content, and bounce around whatever's next. From one shoot to a real partnership — and it started with a friendship.
"I can't say enough good things about working with Tracy. I originally went to her because she was recommended to me for headshots in 2018. They turned out so beautifully that I used her again over the coming years to update them. I also signed up for her annual plan to get monthly shots done for social media. She is so much fun and highly professional and really cares about the people she works with. We wound up updating my website with the new photos and her team was outstanding. I highly recommend them."
IN HER WORDS
What started as a headshot in 2018 became a global brand.
Holly came to me back in 2018 for headshots — she'd been recommended, and as a global executive, she needed images that carried real credibility. They turned out beautifully, and she kept coming back over the years, eventually joining my annual plan for regular, polished photography.
① THE WHY —
We built Global Executive Compliance its brand and its home online — a polished, professional website worthy of a firm that operates on a global scale, with executive photography woven throughout. "Fostering trust while reducing risk" isn't just her tagline — it's exactly what her brand needed to project. We made sure it did.
But Holly wasn't just refreshing headshots — she was building something big. As the Founder and CEO of Global Executive Compliance, an international data-protection and GDPR firm, she needed her company to look as credible and established on screen as she is in the room. So she trusted me with far more than photos.
② THE TURN —
③ THE BUILD—
④ THE NOW—
Today, Global Executive Compliance is live and serving clients around the world, and Holly shows up online exactly as she is — a credible, international leader. What started as a single headshot became a full brand for a global company, and one of the relationships I treasure most.
What started as a photoshoot became a full rebrand.
Mandy came to me for photos. As a Licensed Professional Counselor and the founder of Ezra Counseling, she pours herself into helping others find clarity — but her own brand hadn't quite caught up to the practice she'd built. She came for images. She left with something much bigger.
① THE WHY —
So we gave Ezra Counseling a full rebrand. We developed her brand, created her brand guidelines and style guide, wrote her copy, and designed her website — everything she needed to finally see her brand clearly and consistently. When the design was ready, it was built out on the platform her practice needed. We helped her visualize the brand she'd been carrying all along.
Because once we started, it became clear the photos were just the beginning. Mandy had a vision for Ezra Counseling she could feel but hadn't yet seen — and that's exactly the kind of thing I love helping bring to life.
② THE TURN—
③ THE REBRAND—
④ THE NOW—
Today, Ezra Counseling has a brand as thoughtful and grounded as the work Mandy does — cohesive, clear, and unmistakably hers. What started as a photoshoot became a whole new way for her practice to show up in the world.
"Have you ever had photographs that capture emotions, feelings, and moments in time so perfectly that you can't help sneaking looks at them constantly throughout your day? That's what Tracy and Fully Alive did for me and my brand. Tracy makes the usually nerve-wracking photography process fun and relaxing, and it absolutely showed in all of the images. Thank you Tracy for capturing the beauty and depth of Cayla Gray products AND making me feel special and comfortable in my own images."
IN HER WORDS
What started in 2019 as a first brand shoot became a Times Square campaign.
I've been Kelly's photographer and micro-videographer since the very beginning — since Cayla Gray, her clean fragrance line, first launched in 2019. And as her world grew, so did what she needed from me. Because Kelly isn't just a founder — she's a retail strategist and mentor, consulting other product companies and mentoring founders on the side. But her personal brand had nowhere to live.
① THE WHY —
And then there's the work we make together for Cayla Gray. We produce full photo and social ideo campaigns for her fragrance line all the time — and it goes places. One campaign we shot was displayed in Times Square. Our work for her has been published in Marie Claire and Cosmopolitan. From a small clean-fragrance launch to the biggest stages there are, we've gotten to grow with her every step of the way.
So we gave it a home — fast. In about a week, we built her a simple, polished landing page (kellykussman.com), a place for her personal brand separate from her product company. Now her clients have somewhere to land, and she has a home base to sell her one-on-one consulting, her Ops Academy, and her mentorship programs. Sometimes you don't need a full site — you need the right one, quickly.
② THE LANDING —
③ THE BIG STAGE—
④ THE NOW—
Kelly is one of my longest and most creative partnerships. I still produce all of her Cayla Gray photography and video, and her personal brand is live and working for her. When your work ends up in Times Square, you know you built something together worth celebrating.
YOUR STORY COULD BE NEXT : Every brand you just met began Probably where you are —
— with a vision, a little chaos, and the decision to stop piecing it together alone. Some came for photos and stayed for everything. Some came with a dream and left with a whole business.
Wherever you are — just launching, ready to refine, or growing into your next season — we'd love to help you write what comes next.
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