Brand Development, Simplified
Define your brand with clarity, confidence, and direction with our Branding 101 Workshop.
Your brand is more
than a logo or color palette —
it’s the story, voice, and experience people associate with your business. In this live, interactive workshop, we’ll walk step-by-step through the process of creating your brand kit: your story, voice, values, and visuals.
What’s Included In This Interactive Workshop?
2-4 hour private Zoom session(s)
Guided Q&A + coaching with framework
Interactive worksheets + exercises
Completed Framework DOCUMENT
So It Goes
What We Will Do
1.
Uncover Your Story
I’ll guide you through questions to pull out the heart of your business — why you started, what you stand for, and the story you want your brand to tell.
2.
Define Your Mission & Values
Together we’ll shape your mission statement and identify the core values that will anchor your decisions and messaging.
3.
Clarify Your Audience
We’ll dig into who you’re really speaking to, build buyer personas, and uncover what matters most to them.
4.
Craft Your Brand Voice & Messaging
From taglines to elevator pitches, we’ll shape language that feels true to you and resonates with your audience.
5.
Style Foundations
Establish the building blocks of your visual identity with typography, color palettes, and imagery direction.
6.
Choose Typography, Colors & Imagery
Consider fonts, palettes, and imagery direction that align with your mission, values, and audience.
7.
Shape Your Brand Mood
Decide on a distinct visual mood that captures the essence of your brand and connects with your ideal clients.
8.
Style Guide Blueprint
Lay the groundwork for logos, photography, and full brand guidelines so your visual brand feels intentional and strategic and ready to be created visually.
Part 1: Brand Clarity
Part 2: Visual Direction
You’ll leave with
completed worksheets that give you the clarity and direction to build your own brand kit.
— Or, hire our team to create your mini brand fly sheet, mini style guide, or full brand guidelines.
What Makes This Unique?
You won’t just sit through another lecture about branding theory. This is an interactive, guided workshop where we uncover your story, values, audience, and voice — together.
Instead of leaving with vague ideas, you’ll walk away with completed worksheets and a clear framework for your brand’s foundation. That clarity gives you the direction to show up consistently and confidently across every platform.
And if you’d like a polished visual resource to share with your team or use in your marketing, you can choose to add on a mini brand sheet, style guide, or full set of brand guidelines — built by our team after the workshop.
Investment – $1200
This workshop is a one-time investment in the foundation of your brand. Over 2-4 hours together, you’ll walk away with completed worksheets, a clear brand framework, and the visual direction you need to move forward with confidence. Think of it as clarity, strategy, and design alignment — all in one intensive session.
Frequently Asked Questions
How long does this workshop take?
This workshop is designed to be completed in 2-4 hours. We can do a single session or break this offering into two days.
What if I can’t finish in 4 hours?
I’ve got you covered! The workshop is structured to be efficient, but if you want extra time beyond the 4 hours, I offer additional consulting at $150/hr. That way you get the support you need but we stay within the course material.
Is this a group program or 1:1?
This workshop is a 1:1 intensive coaching style program— just you and me.
Do I need design skills?
Not at all! This workshop is focused on strategy and clarity. If you want your framework translated into polished visuals, you can add one of our upgrade packages (mini style guide, brand kit, or full guidelines).
Who is this for?
This workshop is deal for business owners who already have a name and some direction but need clarity + brand development. If you do not yet have a brand name we recommend you start with Launch to avoid additional hourly consulting add ons.
Is this live or recorded?
It’s live, interactive, and hosted via Zoom. You’ll get a fully personalized experience with space for questions along the way.
Do I leave with anything Tangible?
Yes! You’ll leave with completed PDF worksheets that serve as your brand blueprint, plus a session recording* requests only.
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